The primary objective of the Communications department is to build a positive image and reputation for the Financial Services Board, through strategic relationships between the FSB and its internal and external stakeholders. The ultimate aim is to make a contribution towards the achievement of the FSB’s vision and mandate – that of promoting and maintaining a sound financial investment environment in South Africa.
To fulfill the mandate, the Communications department focuses on the following communications and stakeholder areas:
- Building a sound relationship with media.
- Media monitoring.
Brand awareness amongst consumers, regulated entities and other
Stakeholders is done through:
Mass media advertising
- Research activities
- Management and monitoring of the FSB's corporate identity
- Management and training of the FSB and FAIS Ombud Call Centre
The department is also responsible for the production of:
- FSB Bulletin
- Regulator’s Rumours
- Annual Reports
- Video casts